Good Root Growers

A Destination Experience

Greenhouse2025 Spring Plant Sale
Campground – reserve on HipCamp
Inga’s Guest Cabin on Airbnb
Produce – see Facebook for seasonal offerings
Event Hosting – Contact Us @ 715-600-2212

Established in 2013, our greenhouse focus has been on superior plant quality and selection. We prioritize food, heirlooms and the slightly unusual. Following organic practices we offer more than 130 varieties of incredible edibles. Gardeners are adventurers! Experiencing new flavors, shapes, and sizes is deeply satisfying to us.

In addition to our spring sale from our on-farm greenhouse, we wholesale plant starts to local health-conscious grocers, CSAs and market producers.

Owners Sue Gerlach and her husband, Allen Freiermuth, are Wisconsin natives and long-time gardeners.

In 2002, we purchased our 30-acre parcel in the rolling hills near Prairie Farm and it became our home in 2010 when we re-located from Hudson, WI. In 2013, we bought the greenhouse business (then known as Prairie Farm Gardens) from our neighbor, Steve Hearth. We located the hoops and other infrastucture with building out with 5 year expansion plan. Within our 2nd year we were at capacity and added more table space. In 2018, all ten acres of fields were planted with native wildflowers and 250 trees were planted as Monarch and wildlife habitat through a USDA NRCS (Natural Resources Conservation Services) program. 

“I’d always dreamed of working in a greenhouse but never imagined I would someday own one.”

Sue’s business experience was in IT project management. After quitting her corporate stint at a fortune 500 insurance company she turned to non-profit work. As the operational manager for Farmer To Farmer, she not only found fulfilling work, but new relationships here and abroad. This work fueled a passion for equitable farming as well as a deep understanding of specialty coffee operations including the importation process. Sue is also proud to support the Hay River Transition Initiative a nationwide movement to create resilient rural areas through local sourcing and green education.

In 2024 Allen quit his job of 22 years as a field support manager and recruiter in the trades industry and now installs window treatments all over the state of Wisconsin. Being 100% self employed, he enjoys tailoring his schedule to meet our on-farm business needs, traveling and meeting new people. He draws from a deep well of customer service expertise, and other professions in disaster restoration, landscape/lawn maintenance and past master gardener training. He enjoys foraging wild edibles such as mushrooms, fishing, deer hunting , raising chickens and tapping maple syrup.

Follow us on Facebook to see photos of our Spring arrivals and learn more about our on-farm cabin rental and campground.